The last session in this segment was Mass media, presented by Sunder Thiyagarajan.
He began the presentation by explaining what mass media is. He talked about the four pillars of mass media- content, marketing, production, and sales. He discussed the skills, educational qualifications and job roles in the four areas of mass media. He also informed about salary and remuneration in the field. He spoke about advertising, writing, various careers in journalism. He talked about career advancement and self-employment in the field. Towards the end of the session, he commented on nepotism in the media and addressed the viewer’s queries.